Kowtow clothing

January 12th 2011

I love the understated elegance of New Zealand clothing line Kowtow. Quirky printed tops mixed with unusually-cut yet classic wearable basics in a gorgeous palette – I’d love to build a complete capsule wardrobe from their range.

The clothes have fascinating stories behind them, too. For the collection ‘Grammatical Conjunctions’, graphic designers collaborated with artists with perceived learning disabilities to create artwork for printed tees. The ‘Planets’ design, above left, is based on a painting by Yaniv Janson, who has Asperger syndrome. Read their blog to find out more stories behind the clothes.

Even better, the range is organic, Fairtrade, and ethically and sustainably produced – they even followed their cotton production process from seed to garment in India and made a beautifully shot video of the journey: see it here.

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