Boden’s little brand book

Confession: I pinched the new Boden catalogue from my mail box even though it was addressed to an old tenant of my flat. But rather than fawn over the clothes – lovely though they are, I think just a touch too old for me – I was drawn to this little brand leaflet stuck in the middle. The lovely design team were kind enough to send me these spreads to share on here.

Impressively, all of the graphic design is done in-house, which probably explains why the tone and feel of the branding is just right and complements the clothes so well.

I love the bold colour palettes, playful yet practical tone, and the fact that they’re not afraid to throw criticism and negative comments into the mix.

Well played, Boden!