what katie does*
*Designs websites and apps
*UX & UI for startups & agencies
*Full-service sites for small businesses
*Dabbles in illustration
*A bit of coding (I built this)
*Writes a blog
*Chronically overshares on Instagram
*Sews her own clothes
*Likes her cats more than you
info

I’m a London-based freelance digital designer. I’ve done the big brand thing and the startup thing: these days I’m a freelance for-hire. I love to design beautifully functional sites and apps for individuals, startups and agencies. I’m available for client projects and short-term in-house contracts.

If you’d like to work with me please get in touch to talk briefs and availability: katie@whatkatiedoes.net

Selected Clients

Luxdeco.com
Makeshift
Webby Awards
Streethub.com
Paul A Young Fine Chocolates
Bea’s of Bloomsbury
Simon’s Cat
This is Your Kingdom
LLUSTRE.com
Blue Crow Media

Previous roles

Lead Designer, Sidekick Studios
September 2012 – June 2013

Senior Designer, Poke London
March 2009 – August 2011

Designer, Collective London
September 2007 – March 2009

Full CV on request
Selected work
Mastered

web
ui
art direction
I'm art director/lead designer at Mastered, who offer online fashion school courses from a variety of top industry names. I look after the entire visual direction of the site/brand including web design, print design, typography, photography etc.

Forest

web
ui
Responsive Shopify-based design for midcentury furniture boutique Forest London.

Streethub

web
ui
ux
icons
illustration
Mobile-first UX and UI design for Streethub, who offer an online click-and-collect catalogue for independent boutiques across London. I also did illustrations and icons for the site as well as designing printed and digital promotional materials.


app
branding
icons
web
I regularly collaborate with Blue Crow Media to design their apps for finding the best coffee, beer and wine bars in London. I've created the logos and user interface designs for each app.

LLUSTRE.com

web
UI
UX
print
In early 2012 I was design director of LLUSTRE.com, a startup for flash sales of home design products and editorial design content. It was acquired by Fab.com and rebanded as Fab UK in June 2012 (with my design described as “beautiful” by Fab CEO, Jason Goldberg). I was responsible for all the user experience design and visual design of the core site across desktop and mobile, as well as overseeing design of packaging, printed materials, emails, press ads etc.


web
branding
UX
UI
Branding, website and blog for London-based bespoke front door makers Voysey and Jones. To match the luxury craftsmanship and classic aesthetic of their doors, I created an elegant logo and web presence.

“I just wanted to let you know that we’ve had a fantastic response thanks to the website. We’ve booked far more appointments than I was expecting at this stage and I’m having to take evasive action and recruit more staff. The response to the website from customers has been incredibly positive.” – Nick Daulby, Voysey and Jones


editorial
infographic
illustration
The Webby Awards asked me to design and illustrate their whitepaper on social media best practice, highlighting examples from many of their previous winners. It was cat-themed so naturally I was delighted to oblige, even though the theme was that cats are ‘over’ so I had to draw them sad and confused. Poor cats!

Teepee

illustration
Illustration for quick-deploy web service Teepee's splash page, plus more spot illustrations for within the website.

Homely

web
brand
illustration
Homely is a startup company which wants to make Britain cosier. By connecting homeowners with information, trusted professionals and payment options and grants they aim to make the UK’s homes more energy efficient. I developed the branding, illustrations and website design.