I'm a London-based product manager with a design and leadership background and particular interest in sustainability, fashion tech and generally leaving the planet better than I found it. I love to drive collaborative cross-functional teams and aim to provide the context, data and insights they need to make the best product decisions. Check out what I've done below.
Unmade aims to shift the fashion industry by allowing customers to create and purchase exactly what they want before it’s made, using an automated design and manufacturing pipeline. I am responsible for making sure we make the right product decisions to satisfy our existing and new brand partners and to ensure that Unmade creates a forward-looking, robust and market-driven Saas product to allow the company to scale sustainably and keep innovating.
Took a lead role in establishing a cross-functional agile product development function within the company as we moved from a B2C to B2B Saas business model. Led on co-ordination and communication around planning, prioritisation and sprint rituals.
Responsible for setting and communicating product goals and metrics to teams, and reporting on direction and progress to leadership at a quarterly and sprint level.
Co-managed the team who delivered the first iteration of our entirely automated sublimation print pipeline for one of the UK’s biggest cycling brands. Continue to iterate on our core products (including consumer-facing UIs, internal CMS tooling, and a suite of public APIs) to make them scalable, easier to manage and more robust.
Mastered runs professional online learning programs for the fashion and beauty industries, incorporating video and written content, high-touch personal mentorship and feedback, and a series of live events. I led on concepting, designing and delivering iterations on the core online learning platform, bringing together content, marketing and engineering to create a transformative, user-centred experience.
Shipped features driven by engagement and behaviour change metrics, including an online learning journal, mentor bookings system and networking tools for creatives to meet likeminded collaborators.
Iterated on creating a frictionless application and payments process to ensure high conversion and professional-level applicants.
Oversaw design direction including the marketing site, social/comms collateral and physical event branding, and line-managed a small design team.
At product studio Sidekick we helped large organisations get ideas off the ground using lean agile methodologies. I worked within small multidisciplinary teams to concept, design, test and ship new products to fix internal or customer problems.
The Exploralaboratorium, an in-house hackathon for Comic Relief. We camped out in Comic Relief HQ for two months and shipped six revenue-generating product prototypes, conceived and designed from scratch.
Red Bull Flow, a beta iOS and Android app created for Red Bull allowing skateboarders and BMX riders to film, capture and stitch together clips of their best tricks.
Race for Life app for Cancer Research UK, to help participants share their race journey and fundraise more effectively.
Freelance / Contract
UX/UI Product Designer
I had a varied and interesting period as a freelance contractor, delivering UX/UI and product design to a range of organisations, startups and product studios.
V&A: Developed a prototype dashboard to let the museum’s board and trustees see data and metrics on how its online platforms were performing in terms of visits and revenue.
Provenance.org: Helped this blockchain-based supply chain transparency startup set a design direction, tell their story on their website and create product demos.
Streethub (now Trouva): Created mobile-first user experience and user interface designs for this ecommerce startup who offer an online click-and-collect catalogue of products for independent boutiques across London.